Demna’s First Gucci Collection Is Already Available To Shop
Fashion typically operates on anticipation. Runway shows unveil ideas months before they reach stores, giving editors, buyers, and consumers time to debate and dissect what lies ahead. Yet Demna’s first Gucci collection is already challenging that long-standing rhythm. Just one week after its debut on the runway in Milan, select pieces from the new Gucci Primavera collection are already available…








