Kehinde Ajose: What Nigerian Brands Can Learn from How Nigerians Love
If you want to understand Nigerian consumers, don’t start with surveys; start with romance. I’ll explain. The same way Nigerians approach love with passion, caution, community input and a strong need for assurance (pun intended), is the same way they approach brands. That’s why what Nigerian brands can learn from Nigerian love is not just a Valentine-season conversation. It…










