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Kehinde Ajose: What Nigerian Brands Can Learn from How Nigerians Love

Kehinde Ajose: What Nigerian Brands Can Learn from How Nigerians Love

If you want to understand Nigerian consumers, don’t start with surveys; start with romance. I’ll explain. The same way Nigerians approach love with passion, caution, community input and a strong need for assurance (pun intended), is the same way they approach brands. That’s why what Nigerian brands can learn from Nigerian love is not just a Valentine-season conversation. It…

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Eniola Bolaji Makes Sporting History as First African World No. 1 in Para-Badminton

Photo Credit: Making of Champs/Instagram Eniola Bolaji is the best women’s SL3 para-badminton player in the world right now. Not in Africa. In the world. The Badminton World Federation made it official on Tuesday, 17th February, when the latest rankings confirmed what her performances have been building towards for some time: Nigeria’s own Eniola Bolaji is World No. 1,…

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Valentine’s, Galentine’s or Me-Time: Here Are Feel-Good Ways To Celebrate

Valentine’s, Galentine’s or Me-Time: Here Are Feel-Good Ways To Celebrate

Valentine’s Day is no longer one-size-fits-all. Some people are booking candlelit dinners. Others are booking spa days. And a lot of women are choosing Galentine’s – good food, great company and zero pressure. Whatever your plan, the goal is simple: enjoy the moment and get more value while you’re at it. This curated list features exclusive Valentine’s and Galentine’s…

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Cazcabel Tequila Enters Nigeria With Ruger as Brand Ambassador

Cazcabel Tequila Enters Nigeria With Ruger as Brand Ambassador

The spirit of Mexico meets the heart of Nigeria as Cazcabel, the premium tequila brand from Jalisco, announces its official launch in Nigeria with Afrobeats star Ruger stepping in as brand ambassador. This dynamic partnership sets the stage for Cazcabel’s expansion across West Africa, bringing a fresh wave of bold, authentic flavor to the scene. Kicking off with the…

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